![]() ![]() Hornsby is the inventor of the Zhu Zhu Pets and owns the worldwide rights for the product. The company is owned by Russ Hornsby and has a total staff of 16, including Hornsby as CEO and Natalie, his daughter, as VP of marketing. Cepia is a small, privately held company located in St. The product range is manufactured in China in four factories, up from one factory six months ago, for Cepia LLC. And the main culprit responsible for this decline was, apparently, Webkinz by Ganz.Īll indications are that there is one toy that is picking up the pieces: Zhu Zhu Pets™. ![]() According to the NPD Group, sales for Web-connected play toys dropped 41 percent this year through August. The picture is pretty much identical for both spaces: sales are declining, interest levels are waning, and electronics continue to take bites out of the traditional toy market, whether it is housed in brick and mortar or in cyberspace.”Īs it turned out, sales were, in fact, falling off a cliff. “All indications are that the virtual playgrounds around the world have not lived up to the widely held expectation that they could somehow defy the dynamics governing brick-and-mortar toy sales. ![]() “I must conclude that the growth of the virtual playground concept has, at least in the United States, slowed in terms of traffic and interest.”Īnd then, in July of this year, I said in this space: I was widely derided when I wrote in August 2008 that: “On Amazon, Zhu Zhu Pets has 19 products in the top-selling 100 products in the Electronics for Kids category, whereas Webkinz has one: No. ![]()
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